Customer Engagement

Being a Communication Consulting firm with strong roots in audience engagement, we regularly work with clients to activate their brand platforms and communicate effectively with customers. With a focus on storytelling, engagement and active participation, we design and execute activations with a unique approach.

In the recent past, we have partnered with Nestle Pakistan to craft activation sessions for Nido. Engaging school children with the message of healthy living and the importance of a healthy diet, we went to schools across the country over a project duration of more than a year. We have also partnered with Nestle Pakistan to roll-out a global health initiative in an ongoing project.

Psychometric Assessments

With a focus on Emotional Intelligence, our Psychometric Assessments practice offers internationally-certified testing and assessments. Our partnership with MHS Global enables us to offer these services in Pakistan.

According to the research Emotional Intelligence is defined as the ability to cope with day to day challenges. This definition means that EQ is something which can be learned and developed overtime. The elaborate, systematic process of EQi 2.0 ensures that the assessments are in-depth and ensure complete confidentiality of individuals’ results.

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Branding

We are committed to creating meaningful and purpose-driven branding, a craft that is inspired by and clearly communicates the core values of a brand. Stemming from this commitment, our approach to branding invites clients to look inwards and find what makes their brands special.

Working in close partnership with clients, we go on a journey of exploration to discover and define their place in the world. As Brand partners, our work focuses on identifying the crucial strengths and communicating them to all relevant people, internal and external, in a clear, compelling and inspiring way.

Working forwards from a clear vision, we craft authentic stories that share the brand’s ethos and ambitions with the world. We then tell these stories through the power of words and visuals, always ensuring that the brand idea remains centerstage.

Research

Data and statistics are just numbers unless you bring out the stories hiding in them. We approach research with a communication angle: we aim to bridge gaps in narratives and understanding through fact-based, analysis-driven research.

Helmed by a team that has diverse experiences, our Research practice specializes in clarifying information and helping our partners make smart choices.

Events

Our approach to Events focuses on two key elements: the people and the message. To ensure that the message reaches the people and the people embrace the message, we craft themes, communication strategies and engagement plans that engage and excite the audiences and achieve communication targets. Having a deep understanding of our clients’ goals and ambitions as well as full control over logistical and operational details, we are uniquely equipped to deliver world-class events.

The Carnelian team has a wealth of experience of successfully planning and executing high profile Product and Brand Launches, Internal Rollouts, and Conferences among other events.